If you want to start a website or improve your existing one, you may have encountered the term “aged domains”.
You have also likely seen this mentioned many times on my Youtube channel, as I was sponsored by ODYS for a number of years, and they are one of the leading marketplaces when it comes to Aged Domains.
An aged domain is a domain name that has been registered for a long time and has been used for a website in the past. These domains can be valuable for a number of reasons, including their age, backlinks, and search engine ranking.
One of the main advantages of using an aged domain is that it can give your website a head start regarding search engine ranking. Search engines like Google tend to favour older domains over newer ones, as they are seen as more established and trustworthy. It makes perfect sense for them to promote something that has an established history and backlink profile over a brand-new domain that doesn’t have any of those backlinks. It’s always about giving yourself a head start when you enter this space. You are already behind the competition, so anything you can do to bridge that gap is going to be useful.
Aged domains may also have accumulated backlinks over time, which can further boost their ranking and authority. I mean take full advantage of the history of someone else’s aged domain and the backlink profile, rather than starting from scratch if you possibly can, of course, there are exceptions to the rule, in particular if you are building out a brand new brand.
However, it’s important to note that not all aged domains are created equal. Some may have been used for spammy or low-quality websites in the past, which can actually harm your website’s ranking. It’s important to do your research and choose an aged domain that is relevant to your niche and has a good reputation.