Category: News

We’re delighted to announce Screaming Frog SEO Spider version 24.0, codenamed internally as ‘bolus’. In this release we have introduced a number of much demanded new features, as well as smaller quality of life improvements and updates. Let’s take a look at what’s new. 1) Screaming Frog SEO Spider MCP You can now run crawls,…

We’re delighted to announce the release of the Screaming Frog Log File Analyser 7.0. If you’re not already familiar with the Log File Analyser, it allows you to upload raw server log files, verify bots, and get valuable insight into both search engine and AI bots crawling your website. In this release we have a…

We’ve packed our bags, triple-checked the weather forecast (don’t want to jinx it, but it’s looking 👌), and we’re getting ready to crawl our way down to the coast. The Screaming Frog team is returning to the Brighton Centre for the April edition of brightonSEO! You can find us near our usual exhibition spot in…

LLMs, RAG pipelines and various AI-powered tools are now a regular part of a lot of SEOs’ workflows, and a common starting point for many of them is getting content out of web pages and into a clean, usable format at scale. Markdown has emerged as the format of choice for most of these use…

As SEOs, we obsess over performance. Speed. Crawl efficiency. Core Web Vitals. Conversions. But we rarely talk about the environmental cost of what we ship. The internet now accounts for roughly 4% of global greenhouse gas emissions – on par with the aviation industry. Since 2015, the average size of web pages has ballooned dramatically,…

PR efforts often focus outward, prioritising outreach and coverage from external publications. As a result, some campaigns struggle to demonstrate lasting value once coverage fades — with over half of PR professionals stating that proving ROI beyond vanity metrics is their most persistent challenge. At the same time, campaigns are increasingly judged on long-term impact…

The Screaming Frog agency team are pleased to announce victory in the UK Search Awards with our client Good Travel Management for ‘Best Low Budget Campaign (SEO)’. This award marks a five-year winning streak at the event. Attending the glitzy event in London was a cross-team squad of SEO, PR, and PPC frogs. Senior PR…

One of the most important projects that comes to mind for SEOs when it comes to crawl budget optimisation and improving topical authority is content pruning. Content pruning refers to the process of removing, merging, or updating low-value or low-traffic content, which helps reduce the volume of poor-quality pages. The challenge, however, is that content…

Analysing site architecture is one of the most important — and often most challenging — aspects of technical SEO, particularly for large websites. In many projects, SEO professionals rely on signals such as URL folder structures, crawl depth, or internal linking graphs to understand how a site is organised. However, these signals do not always…

2025 was a big year for technology, and we’re all gearing up for the same rapid developments to emerge in 2026. But as tech has evolved, design has evolved alongside it – distilling large-scale advancement into creative digital visual expression. As we enter a new era in 2026, where AI is no longer a novel…