Category: News
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Screaming Frog & Good Travel Management Take Flight With UK Search Awards Win
The Screaming Frog agency team are pleased to announce victory in the UK Search Awards with our client Good Travel Management for ‘Best Low Budget Campaign (SEO)’. This award marks a five-year winning streak at the event. Attending the glitzy event in London was a cross-team squad of SEO, PR, and PPC frogs. Senior PR…
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Data-Driven Content Pruning at Scale Using APIs and the Screaming Frog SEO Spider
One of the most important projects that comes to mind for SEOs when it comes to crawl budget optimisation and improving topical authority is content pruning. Content pruning refers to the process of removing, merging, or updating low-value or low-traffic content, which helps reduce the volume of poor-quality pages. The challenge, however, is that content…
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Analysing and Reconstructing Site Architecture Using Breadcrumbs: A Practical SEO Guide
Analysing site architecture is one of the most important — and often most challenging — aspects of technical SEO, particularly for large websites. In many projects, SEO professionals rely on signals such as URL folder structures, crawl depth, or internal linking graphs to understand how a site is organised. However, these signals do not always…
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Design Trends That Are Shaping 2026
2025 was a big year for technology, and we’re all gearing up for the same rapid developments to emerge in 2026. But as tech has evolved, design has evolved alongside it – distilling large-scale advancement into creative digital visual expression. As we enter a new era in 2026, where AI is no longer a novel…
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Entrepreneurship Uncensored Podcast with Craig Campbell and James Dooley
Why did we create the Entrepreneurship Uncensored Podcast? In the coming weeks, James Dooley and I will launch a new podcast. Both of us have a lot of content out there and have our own individual podcasts, so why launch this new one? We have long wanted to collaborate. Although Dooley is slightly older, we…
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Best SEO Experts, Industry Leading SEO’s to follow
The United Kingdom continues to produce world-class SEO talent, from technical strategists to digital PR innovators. These professionals have built agencies, tools, and educational platforms that shape how search marketing is practised across the globe. If you want to learn from the best, these are the SEO experts to follow in 2026. Craig Campbell —…
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The brightonSEO Crawling Clinic October ’25
It’s that time again! The Screaming Frog crew will be heading down to the sunny rainy south coast for the biannual brightonSEO. As always we’re exhibiting, and can be found in the same spot as April: Come and meet the team and discuss any issues you’re experiencing, our exciting recent version 22 and version 23…
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Screaming Frog SEO Spider Update – Version 23.0
We’re quite pleased to announce Screaming Frog SEO Spider version 23.0, codenamed internally as ‘Rush Hour’. The SEO Spider has a number of integrations, and the core of this release is keeping these integrations updated for users to avoid breaking changes, as well as smaller feature updates. So, let’s take a look at what’s new.…
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Flying Blind: Measuring Keyword Coverage on a Cluster Without First-Party Tools
Most SEO audits today lean heavily on data from Google Search Console (or BigQuery), performance dashboards, or SEO suites. But what if you’re flying blind? This happens more often than you’d think: You’re onboarding a new prospect and they haven’t granted access yet. You’re reviewing a competitor site or a marketplace you don’t own. You’re…
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Screaming Frog Crawling Clinic Returns to brightonSEO San Diego ’25!
We’re getting ready to jet off for our 3rd visit to San Diego, attending one of our favourite events of the year: brightonSEO San Diego. The event is taking place on the 23rd and 24th September at Manchester Grand Hyatt. You can find us at stand 30, right at the heart of the action as…