Category: News
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Screaming Frog Wins Its First European Search Award
The Screaming Frog team added another impressive trophy to its collection last week – our very first European Search Award. On the 8th of May, a few team members hopped on a flight to attend the European Search Awards 2025 ceremony at Stara Zajezdnia in Kraków, where we were nominated for two awards. Arriving at…
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Finding and Testing Internal Link Changes with Screaming Frog
Internal linking is a crucial but often overlooked aspect of SEO that can significantly impact your website’s search performance. This guide explains how to use the Screaming Frog SEO Spider’s features to identify internal linking opportunities, implement strategic changes, and measure their impact. Whether you’re looking to boost underlinked pages, enhance your site’s crawlability, or…
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The brightonSEO Crawling Clinic April ’25
Somehow it’s almost April, which means we’re not far away from heading down to the sunny (hopefully) coast of Brighton for the biannual brightonSEO. We’re exhibiting once again, but we have moved very slightly from our usual spot…! You can now find us next to our old spot, in a slightly bigger plot and with…
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Should You Bid on Your Own Brand in Google Ads?
It’s a question that divides marketers and keeps PPC managers up at night: should you spend hard-earned budget bidding on your own brand? At first glance, it might seem like a no-brainer. If someone’s searching for your brand, they already know you exist. Surely they’ll find you organically, right? But in the ever-competitive world of…
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A Hat-Trick Of UK Search Awards For Screaming Frog
In the Bloomsbury big top, the Screaming Frog team net 3 awards. Having been shortlisted for 8 categories, across both SEO and PPC, the Screaming Frog team headed to the 2024 UK Search Awards with aspirations of adding some more silverware to an ever growing trophy cabinet. Hosted by the very funny comedian Russel Kane,…
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How to Elevate Your PR Strategies With Competitor Analysis
We’ve all heard that imitation is the sincerest form of flattery, right? Well, any PR professional will be able to tell you of a campaign they’ve been inspired by and wondered how they could do something similar for their own clients. As PR professionals, we’re constantly tweaking strategies and plans, to make sure we’re not…
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Advanced Xpath Functions for the Screaming Frog SEO Spider
One of the most powerful features of the Screaming Frog SEO Spider is the ability to scrape whatever information you want from a website in bulk using custom extractions. I have previously written about using XPath for custom extractions, which is a great place to get started if you’re interested in learning the basics. You…
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Travel SEO Industry Report 2024
Four core updates later, a few meltdowns on X, followed by a well-deserved Christmas break and 2024 is done. It’s been a year to remember for many industries, but really that’s no truer than for travel. The travel industry SERPs have changed dramatically, even dating back to 2023, and 2024 has only amplified that –…
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Design Trends That Are Shaping 2025
Design is constantly evolving, reflecting shifts in culture, technology, and the way we experience the world. As creativity pushes forward, we see familiar styles reimagined, new ideas take shape, and innovation drive the next wave of visual expression. As we approach the end of the first quarter of the year, we can expect to see…
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Screaming Frog Beanie Giveaway – Screaming Frog
Note: This giveaway has now ended It’s been a fair chunk of time since we last did a giveaway on our blog, so now felt like the right time to climb up into the loft (or attic) of Screaming Frog HQ and see what we could offer up for grabs. Those of you who visited…