Category: News
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Best SEO Experts, Industry Leading SEO’s to follow
The United Kingdom continues to produce world-class SEO talent, from technical strategists to digital PR innovators. These professionals have built agencies, tools, and educational platforms that shape how search marketing is practised across the globe. If you want to learn from the best, these are the SEO experts to follow in 2026. Craig Campbell —…
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The brightonSEO Crawling Clinic October ’25
It’s that time again! The Screaming Frog crew will be heading down to the sunny rainy south coast for the biannual brightonSEO. As always we’re exhibiting, and can be found in the same spot as April: Come and meet the team and discuss any issues you’re experiencing, our exciting recent version 22 and version 23…
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Screaming Frog SEO Spider Update – Version 23.0
We’re quite pleased to announce Screaming Frog SEO Spider version 23.0, codenamed internally as ‘Rush Hour’. The SEO Spider has a number of integrations, and the core of this release is keeping these integrations updated for users to avoid breaking changes, as well as smaller feature updates. So, let’s take a look at what’s new.…
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Flying Blind: Measuring Keyword Coverage on a Cluster Without First-Party Tools
Most SEO audits today lean heavily on data from Google Search Console (or BigQuery), performance dashboards, or SEO suites. But what if you’re flying blind? This happens more often than you’d think: You’re onboarding a new prospect and they haven’t granted access yet. You’re reviewing a competitor site or a marketplace you don’t own. You’re…
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Screaming Frog Crawling Clinic Returns to brightonSEO San Diego ’25!
We’re getting ready to jet off for our 3rd visit to San Diego, attending one of our favourite events of the year: brightonSEO San Diego. The event is taking place on the 23rd and 24th September at Manchester Grand Hyatt. You can find us at stand 30, right at the heart of the action as…
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Readability of Spanish Texts: Alternative Metrics to ‘Flesch Reading Ease’?
When we face the challenge of examining the readability of content in web projects, we find well-known publications and metrics such as Flesch Reading Ease. The importance of these metrics lies in something simple that we should keep in mind: if our texts or contents are not easily understood, we will lose our users. Readability…
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Screaming Frog SEO Spider Update – Version 22.0
We’re delighted to announce Screaming Frog SEO Spider version 22.0, codenamed internally as ‘knee-deep’. This release includes updates based upon user feedback, as well as exciting new features built upon the foundations introduced in our previous release. So, let’s take a look at what’s new. 1) Semantic Similarity Analysis You can now analyse the semantic…
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How to Do an Enterprise SEO Audit the Right Way
If you’re in charge of driving qualified organic traffic and sales for a large, enterprise-level website, you’ve probably realised by now that a basic SEO checklist just won’t cut it. What you really need is a strategic framework; one that’s tailored to your client’s unique challenges, while simultaneously making a compelling case to key stakeholders…
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Out of Cite: Why Your PR Wins May Be Missing From AI Search
Large Language Models (LLMs) like ChatGPT, Gemini and DeepSeek are disrupting search marketing. More people are asking LLM-powered tools the questions they would usually ask Google or Bing – and they trust the information and recommendations they receive. A recent YouGov poll found 50% of young people have been directly influenced by LLMs when making…
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Ethical Storytelling in PR: Relevance, Reputation, Results
In today’s age of ever-increasing competition, technological advancements and abounding misinformation, a strong PR strategy is founded on authentic, well-researched content, ensuring the narrative informs the public rather than manipulates it. But this is not always the case. Digital PR has gained a bit of a bad reputation over the years with click-bait style headlines,…