Category: News

In today’s age of ever-increasing competition, technological advancements and abounding misinformation, a strong PR strategy is founded on authentic, well-researched content, ensuring the narrative informs the public rather than manipulates it. But this is not always the case. Digital PR has gained a bit of a bad reputation over the years with click-bait style headlines,…

Looking for SEO Services in Glasgow? Search Engine Optimisation services are used to help you rank well organically and drive traffic to your website. It is important for any business to rank well for keywords that people are searching for when looking for your type of business. It’s a lost opportunity if you are not…

WordPress Support Services: Should I Outsource? Running a WordPress site might seem simple on the surface, but once the plugins start piling up, updates rolling in, and something breaks right before a product launch, the cracks begin to show. That’s where WordPress support services come in. Outsourcing these services is more than just passing the…

Tips on Building a Personal Brand After many years of building my brand, I am often asked for tips and advice on how I achieved this, as well as some of the things I would advise to help people avoid making some of the mistakes I made along the way. Recently, I was on Kathryn…

The Screaming Frog team added another impressive trophy to its collection last week – our very first European Search Award. On the 8th of May, a few team members hopped on a flight to attend the European Search Awards 2025 ceremony at Stara Zajezdnia in Kraków, where we were nominated for two awards. Arriving at…

Internal linking is a crucial but often overlooked aspect of SEO that can significantly impact your website’s search performance. This guide explains how to use the Screaming Frog SEO Spider’s features to identify internal linking opportunities, implement strategic changes, and measure their impact. Whether you’re looking to boost underlinked pages, enhance your site’s crawlability, or…

Somehow it’s almost April, which means we’re not far away from heading down to the sunny (hopefully) coast of Brighton for the biannual brightonSEO. We’re exhibiting once again, but we have moved very slightly from our usual spot…! You can now find us next to our old spot, in a slightly bigger plot and with…

It’s a question that divides marketers and keeps PPC managers up at night: should you spend hard-earned budget bidding on your own brand? At first glance, it might seem like a no-brainer. If someone’s searching for your brand, they already know you exist. Surely they’ll find you organically, right? But in the ever-competitive world of…

In the Bloomsbury big top, the Screaming Frog team net 3 awards. Having been shortlisted for 8 categories, across both SEO and PPC, the Screaming Frog team headed to the 2024 UK Search Awards with aspirations of adding some more silverware to an ever growing trophy cabinet. Hosted by the very funny comedian Russel Kane,…

We’ve all heard that imitation is the sincerest form of flattery, right? Well, any PR professional will be able to tell you of a campaign they’ve been inspired by and wondered how they could do something similar for their own clients. As PR professionals, we’re constantly tweaking strategies and plans, to make sure we’re not…